A blog is an opinion piece, around 400-500 words and written in a conversational style. It doesn\u2019t have to be a finished argument, it can pose a question or be a commentary \u2013 you want to engage the reader and get them thinking.<\/p>\n
Who are you writing for? What are they interested in?<\/p>\n
It should keep to a single subject or point and have a clear purpose \u2013 base it on your experience & expertise.<\/p>\n
Grab the reader\u2019s attention. If you lose the reader at this point, they will navigate away from the page.<\/p>\n
Create a list of everything you want to include. You could talk to a friend or into a voice recorder and outline your main points verbally, if that\u2019s easier.<\/p>\n
Using your outline, start filling in the blanks. Focus on the ideas you want to convey, not the quality of writing at this point.<\/p>\n
Break up the information so it isn\u2019t a solid block \u2013 use subheads or lists, whatever\u2019s most appropriate.<\/p>\n
Re-read and edit your post \u2013 reading out loud can be a good way of spotting when a paragraph doesn\u2019t flow. Check for typos, grammar, repetition of a particular word or phrase, and don\u2019t use jargon without an explanation.<\/p>\n
This is your first chance to engage the reader \u2013 your title needs to describe what the post is about, but also be interesting and as short as possible.<\/p>\n
Headlines are important if people are to find your work through search engines.<\/p>\n
Humour and controversy grab people\u2019s attention, but must be handled sensitively \u2013 once published, web content has a life of its own and cannot be stopped!<\/p>\n","protected":false},"excerpt":{"rendered":"
A blog is an opinion piece, around 400-500 words and written in a conversational style. It doesn\u2019t have to be a finished argument, it can pose a question or be a commentary \u2013 you want to engage the reader and get them thinking. Know your audience Who are you writing for? What are they interested … Continue reading Writing a blog<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23091,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"arcc-2col-page.php","meta":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/pages\/23171"}],"collection":[{"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/comments?post=23171"}],"version-history":[{"count":0,"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/pages\/23171\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/pages\/23091"}],"wp:attachment":[{"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/media?parent=23171"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arcc-network.org.uk\/wp-json\/wp\/v2\/tags?post=23171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}